Lersha is operational in the Somali region in Ethiopia. Pastoralists and farmers access resources to meet their production needs using technology, either directly or through Lersha agents. The platform combines a mobile application, a call center and agents to facilitate transactions with the producers. Lersha's agricultural marketplace empowers farmers to effortlessly purchase inputs and mechanization services. Utilizing the expertise of the digitally-enabled agents, farmers are helped to make informed decisions backed by credible advice. Through the convenience of a mobile app, these agents offer seamless service delivery, eliminating transportation costs for smallholder farmers while enhancing their overall experience.