Africa faces extremely low cattle productivity levels caused by limited availability of feed, increasing and new cattle diseases that incapacitate a lot of production of cattle. For many cattle farmers, to reach high production growth requires acquisition of production bulls. Although, bulls play a significant role in the production cycle, they are the biggest cost contributors for farmers. Their costs annually include cost of bull acquisition, maintenance and risk of bull loss. The costs could amount to $1000 - $1400 per bull per annum which is a risky investment by farmers and pastoralists because of bull loss risk due to death, injury and infertility.

The use of Artificial Insemination has been proven to be impactful in driving production levels because the semen used comes from superior bulls that have been genetically evaluated for production quality. This enables farmers to achieve predictable and consistent high quality production. This also enables farmers to produces at 45% less costs than natural process of using owned bull.

Thola allows investment in superior production bulls, carefully selected for their genetic quality that increases supply of good semen in the market and opens global distribution opportunities into emerging markets like Africa. This also helps increase cattle production and access to rich animal protein.