Wowzi is a leading African multi-channel media, entertainment and data company that organizes the social capital of nano-influencers, including in pastoralist regions.

The Wowzi online platform is designed to help brands automate influencer marketing workflows and programs. The online marketplace democratises influence, connecting everyday social media users with big brands, and enabling nano and micro creators to earn money by spreading brand messages via social media. Brands like Netflix, Safaricom, Diageo, Coca Cola, P&G and Absa Bank are now designing campaigns involving 5,000 or more people at a time, with Wowzi having on-boarded 70,000 influencers across Kenya, Uganda and Tanzania in its first 18 months of operation, and currently expanding to Nigeria, Ghana and South Africa.