Skip to main content
Supporting Pastoralism and Agriculture
in Recurrent and Protracted Crises
Get in touch

Pastoralists On Social Media: Harnessing the Power of Influencers for Impactful Campaigns

In January 2023, the SPARC Innovation Research Facility partnered with Wowzi to explore how pastoralists engage on social media in Kenya, Uganda, Tanzania and Nigeria and how this can be unlocked for information and product campaigns and generate new streams of income.

Event date and time 18th January 2023 10:00am GMT

The webinar featured panellists Mike Otieno, Co-Founder at Wowzi; Mark Kaigwa, Founder and Managing Director of Nendo, Alexis Teyie, Wowzi Research Lead at SPARC; and Chloe Stull-Lane, SPARC Innovation Director, in a vibrant discussion which looked at digital connectivity in the drylands, pastoralist social media influencers, digital behaviour change campaigns, and more. The full webinar can be viewed here:

User feedback survey

SPARC would like to better understand who accesses the research on our website, how it is used and how we can improve it. The information we collect here is only used for internal Monitoring and Evaluation purposes.

Questions with a * are required.
Is the information on this website useful to your work?
Is the information on this website understandable?
Will you apply this information to your work?
What type of information did you access on this website?